About Us
Our Story
The Crowned Legacy was founded by six Black women from different corners of the country, each on her own journey but all connected by TikTok Shop.
What started as swapping tips and cheering each other on quickly became something bigger—a movement. We realized we were facing the same challenges: navigating brand partnerships, figuring out what works, and trying to turn our creativity into lasting income. But more importantly, we saw there wasn’t a space where people who look like us could learn, grow, and win in this industry.
Together, we’ve generated millions in sales, built strong brand relationships, and created systems that work not just for us, but for every creator willing to put in the work. The Crowned Legacy exists to change the narrative:
For representation: so Black and minority creators can see themselves winning and know they belong in this digital economy.
For the creators: with trainings, strategies, and mentorship to cut the struggle in half.
For the legacy: because this is about more than sales—it’s about freedom, confidence, and generational wealth.
At The Crowned Legacy, our motto says it all: Secure the Bag. Build the Legacy.
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Andrea is the Chief Executive Officer (CEO) and Founder of The Crowned Legacy. Before going all in on TikTok Shop, she spent 15+ years in corporate strategy as a Director of Revenue in hospitality. In June 2023, she became one of the OGs of TikTok Shop — back when there were no playbooks, just grit and creativity. Since then, she’s grown into a Star Creator with over $4M in GMV across her platforms.
Andrea is known for her scroll-stopping hooks, her hilarious antics, her signature crochet curls — and her gift for problem solving that makes products fly off the shelf. Her motto is simple: “If you ain’t hooking, you ain’t cooking.” She believes TikTok Shop isn’t just an income stream — it’s a lifeline to freedom for everyday people.
What started as a mission to climb out of $50,000 in debt turned into a bigger purpose: creating generational wealth and teaching others how to do the same. Andrea brings CEO strategy with FaceTime-with-your-auntie energy, blending strategy, culture, and community in every room she enters, which has allowed her to exceed 5-figures a month consistently since March 2024.
She founded The Crowned Legacy to be the safe space she wished existed sooner — a place where creators of color, minorities, and marginalized voices can walk in, feel seen, and learn the tools to change their lives in the digital marketplace. This isn’t just business; it’s Kingdom work — a God-filled and God-driven mission to equip, elevate, and cover those who have been overlooked, so they can step fully into their purpose.
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Artavia (aka Tay) is the Chief Operating Officer (COO) and Founding Member of The Crowned Legacy. Before TikTok Shop, she worked as a College Advisor, but in June 2024 she went all-in on content creation — and never looked back. Since then, she’s become a Star Creator with over $1.3M in GMV across multiple platforms.
Tay is known for her consistency, her ability to test and perfect hooks until they hit, and her no-nonsense approach to treating TikTok Shop like a real business. From tracking analytics to negotiating commissions and investing in quality products, she has built a blueprint for creators who want more than views — they want results.
Her “why” is rooted in freedom. After knowing what it felt like to be stuck in a 9–5, Tay shows up every day to build income, impact, and influence while still being present for her family. For her, TikTok Shop became the bridge to generational wealth and a lifestyle built on her own terms — creating content she actually loves.
She helped build The Crowned Legacy because representation matters. Too often, coaching spaces lacked leaders who looked like her — so she became one. Her mission is to empower underrepresented voices and create a space where creators feel seen, supported, and equipped to win in the digital marketplace.
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Sheila is the Director of Brand Partnerships and a Founding Member of The Crowned Legacy. An entrepreneur, business consultant, and execution coach, Sheila brought her years of strategy and leadership into TikTok Shop less than a year ago — and in just 11 months working part time, she has already generated over $400K in GMV. As a full-time creator, she knows what it means to turn vision into action and action into results.
Sheila is known for her authenticity, her bold thinking, and her ability to remind creators to know their worth. Her secret? Be yourself, think outside the box, and the right opportunities will find you. It’s this approach that has allowed her to stand out, attract partnerships, and help creators see what’s truly possible in the digital marketplace.
Her “why” runs deep: Sheila shows up every day to inspire women over 40 to dream bigger, create freedom for their families, and build a legacy that outlives them.
She helped found The Crowned Legacy because representation matters. Too often, underrepresented creators are overlooked — Sheila is here to make sure they’re seen, supported, and given the tools to win. She believes it’s never too late to start, to grow, and to rewrite your future. Beyond business, her heart is to remind her daughters and women everywhere that they are capable of creating their own legacy.
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Christie is the Director of Memberships and a Founding Member of The Crowned Legacy. Before TikTok Shop, she built her career in Human Resources at Amazon and as the owner of Meant To Be Trucking. In March 2024, she jumped into TikTok Shop full time — and in less than a year has already generated over $300K in GMV.
Christie is known for her patience, her persistence, and her willingness to test and learn. She treats every post like an experiment — trying new hooks, formats, and products until she finds what works, then doubling down.
Her “why” is personal: Christie made herself a promise to never again settle for working for someone else or living a life that didn’t fulfill her. TikTok Shop gave her the chance to rewrite her story — creating freedom, impact, and income on her own terms. Every day she shows up fully because she knows what’s on the line — and she knows others are chasing that same freedom too.
She helped build The Crowned Legacy because she wants creators to see themselves in her journey. She knows what it feels like to wonder if there’s more out there, and she’s proof that the answer is yes. For Christie, this agency is about showing people — especially those who look like her, who feel like her — that they can build lives of freedom and opportunity through TikTok Shop too.
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Cynthia is the Director of Creator Success and a Founding Member of The Crowned Legacy. Before TikTok Shop, she spent 18 years as the owner of a retail bakery— building a business from the ground up and learning exactly what it takes to serve customers and stay consistent. In September 2024, she shifted full-time into TikTok Shop, and in less than a year has already generated over $800K in GMV.
As a Star Creator, Cynthia is known for her ability to turn short videos into big results. She doubles down on the products that work, repeats proven winners, and teaches creators how to transform consistency into conversions. Her philosophy is simple: being a TikTok Shop affiliate means running your own business — and the ones who understand that are the ones who win.
Her "why" is rooted in freedom. After years of long bakery hours that kept her away from her family, TikTok Shop has given Cynthia the ability to live more fully and spend her time where it matters most. That freedom —to live, to earn, to be present — is what fuels her to show up and help others do the same.
Cynthia is honored to be a founding member of the first Black woman-led agency. For her, The Crowned Legacy is more than business — it's a movement to equip creators with the tools, strategies, and community they need to build something lasting.
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Ricki is one of the Creator Coaches of The Crowned Legacy. Before becoming a full-time creator, Ricki worked as an Occupational Therapist, dedicating her career to helping others improve their quality of life. As a wife and mom of three, she first started experimenting with TikTok Shop as a fun hobby during her busy everyday routine. What began as a creative outlet quickly turned into a thriving business, ultimately replacing her full-time income and opening doors she never imagined possible.
Today, Ricki has built a strong personal brand, generating millions of views and driving significant product sales through authentic, relatable content. Her background in healthcare gives her a unique perspective on discipline, patience, and understanding people’s needs—skills she now channels into content creation and coaching.
As a Creator Coach, Ricki is passionate about helping others tap into their potential, grow their presence online, and create sustainable income streams through TikTok Shop. She loves empowering creators to see what’s possible when creativity, strategy, and consistency come together.
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Yvonne is the Director of Business Organization and a Founding Member of The Crowned Legacy. With her background as a Project Manager, she brings organization, structure, and strategy that have been clutch in helping get this agency on its feet.
She stepped into TikTok Shop in January 2025 and is already proving to be one to watch. While her GMV is still growing, Yvonne knows it’s only a matter of time — once she hits 5,000 followers, the sky is the limit. Her philosophy is simple: just start posting, celebrate the small wins, and trust God’s timing. As she says, “You have to have something to post in order to have something that God can bless.”
Her “why” is rooted in freedom. Yvonne shows up for TikTok Shop because she knows the time is now to take advantage of the financial opportunities available in the digital marketplace. She loves to travel and take care of her family, and she’s building toward a future where TikTok Shop allows her to do even more of both.
She helped build The Crowned Legacy because spaces like this matter. For Yvonne, it’s about making sure everyone — especially underrepresented creators — has the same opportunity to build financial freedom that has long been available to others. Her drive, faith, and leadership make her a vital part of the agency’s mission and success.
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